Designing for Impact | Cause-Driven & Probono WorkAcross global health, overdose prevention, and food allergy education, this work is grounded in a simple belief: important health information should be easy to understand and easy to use — especially for people who face the greatest barriers to care.
MDGH Annual Report
As a not-for-profit biopharma focused on neglected diseases, MDGH needed an annual report that moved beyond technical R&D updates to engage a global audience of donors and partners. The design reframed the narrative from product pipeline to human impact—pairing on-location photography with bold typography and clear data visualization to make complex funding models and clinical milestones accessible. The result strengthened MDGH’s international identity and transformed the report into a compelling advocacy tool bridging science and real-world health outcomes.
NARCAN Awareness Concepts
Pervasive myths and stigma around the opioid crisis often prevent life-saving preparedness, framing overdose as a moral failing rather than a widespread risk. In this campaign concept, the familiar imagery of Pinocchio was used to visually expose the “lies” surrounding overdose and reposition NARCAN as an essential public safety tool.
Food for Thought | AUVI-Q Activation
Managing a food allergy is especially difficult when safe food is hard to access or afford. For AUVI-Q, we set out to reach communities where food insecurity and high allergy rates intersect—recognizing that education alone wouldn’t be enough.
We developed Food for Thought, a mobile activation built around an allergy-friendly food truck, partnering with FARE and advocates like Rashad Jennings to deliver free, safe meals and practical guidance directly at community events in cities such as Newark and Washington, D.C. Although the program was not ultimately realized due to budget shifts, it was praised for its strategic depth and demonstrated how the brand could extend beyond advertising to address real-world barriers.
Search & Rescue Identity
The Search & Rescue Dog Foundation was doing vital work but lacked a cohesive identity and basic tools to communicate its impact. During a pro-bono Create-A-Thon at Hypno Design, I partnered with a copywriter and developer to build a clear, practical brand system—logo, website, and brochure over the span of 24 hours. The result gave the foundation usable tools for fundraising and outreach, proving that lean, focused creative can significantly strengthen mission-driven organizations.