Hello!
I’m Sarah. I help teams turn complex ideas into clear, memorable communication.
I’ve contributed to launches, education initiatives, digital programs, and brand evolutions across healthcare, nonprofit, and consumer organizations. My role has varied over the years. Sometimes that has meant setting the visual direction for a new campaign or launch. Other times, it means staying close to the execution and building the systems that keep the work consistent across channels and agency partners.
I care a lot about collaboration. The best work I’ve been part of has come from strong partnerships across disciplines, built on trust and shared purpose.
How I show up
I’ve learned to move fluidly depending on what a team needs: whether that’s directing, problem-solving, or “being in the weeds” on day-to-day execution, making sure nothing critical slips through.
In my experience, thoughtful execution builds trust, and trust makes better work possible.
Skills practiced in a variety of settings:
Leading cross-functional creative teams
Guiding launches from early concept through production
Executing high-volume, multi-channel work with consistency
Raising the level of craft without slowing the workflow
Mentoring and supporting creative talent
Working within regulatory and operational constraints
Exploring practical workflow improvements, including responsible AI use
How I work
Experience
Lead role at AOR developing MCM for DTC/DTP and HCP accounts (Acronym overload! Definitions below*)
Disease state education and awareness
International launches
Digital and commerce ecosystems
Multi-channel adherence programs
IVAs and sales tools
Clinical-stage biotech branding
Identity design systems
Exhibit and experiential design
Cause-driven and pro-bono initiatives
Publication design
*AOR=Agency of Record; MCM=Multichannel Marketing; DTC/DTP=Direct-to-Consumer/Patient; HCP=Healthcare Professional
Therapeutic areas
AstraZeneca
Baxfendy, Synagis, RSV awareness
GSK
Rotarix, FluMist, Bexsero, Shingrix, Penmenvy
KODAK
Exhibit & experiential design
Madrigal Pharmaceuticals
Rezdiffra, DSE ambassador program
Merck Women’s Health Portfolio
NuvaRing, Nexplanon (US) & Implanon NXT (global)
MODO Magazine
Design & pagination
Novartis
LEQVIO, Farydak
Phathom Pharmaceuticals
Voquezna
PepsiCo
Exhibit & experiential design
Key clients
Women’s health
Vaccines & infectious disease
Cardiovascular and renal health
Hepatology
Gastroenterology
Oncology
Hematology
Global and neglected diseases
Regulated retail and commerce
Striving to make healthcare easier to understand, easier to navigate, and harder to ignore.
How I roll
Let’s connect!
Interested in viewing work samples? The industries I’ve worked in are highly regulated, so it’s under lock & key. Use this form or reach out on LinkedIn and I’ll be happy to share access.